SEVEN: Rules for Start Up Entrepreneurs
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Most VCs and entrepreneurs believe start-ups are inherently iterative, that a string of mistakes doesn't prevent success, but may even be the path to it. Generally, that view is correct, but there are a few choices made early on that have implications so deep as to be functionally irreversible, with profound implications for outcomes. Product and business models are evolutionary by nature, but we see four things a young company must get right:
- The founding structure, team and values
- Where the company is located
- Strong IP if possible
- The initial investors (and their terms)
- Learn from your early mistakes
- Keep team morale high
- Don’t stop to seek money for the company.
A good start up company usually begins with a solid founding team. The team
can be small but all members of the team need to be extremely cohesive. Members
of the team need to understand the vision and core value proposition of the
founder for the company.The company structure is key, it needs a lot of thought, the capital structure, the amount of money to be raised as seed money, the use of its proceeds. Do not underestimate the process and the hurdles you may face.
Process and hurdles are small surprises, which will come more often as the company progresses fast, how you resolve small surprises is very important. If you think ahead, the there will be fewer surprises over time and the mean time elapsed between surprises increases. So the key is don’t assume plan, plan, plan.
Location of Company:
Location of company is very important to get funded. If you are a life science
or medical device company you need to be in Orange
County, Ca , or Silicon Valley or in Boston
to get funded and acquired. The VCs would like you to be where the talent is abundant.
An IT or Social media company needs to be in the area where there is culture of
social media eg in Palo Alto, Stanford not near Berkley or San
Diego.IP and IP Attorneys:
It is imperative to have a terrific patent attorney to file the IP for your great idea. Any mistakes in the filing of the IP can result in grave damage to the value of the company.
Initial Investors:
Make sure the value of the company is reasonable and you have solid initial investors. As you reach the 1st round of funding , it is important who is the lead VC in the company
Learn from early mistakes:
Keep in mind we learn, we learn, we learn! Everyday as a start up team. Learn early and learn fast from your mistakes. Have frequent meetings with your team to discuss: “What we know, and what we don’t know”.
Keep team morale high:
Who says its easy, it’s not supposed to be easy, that is why you are the chosen few working on this project. Make sure the morale is high, take breaks, encourage the team and think positive. Get the team members off the project if they are overtly negative, you want the enthusiasm very high.
Don’t stop raising money:
Don’t stop, keep making presentations to investors and people connected with money. Build relationship with industry players that will endorse your product when you need it the most.
Golden Rule: Don’t give up! Success belongs to those who are persistent.






